USERS‘ BEHAVIOR TOWARDS UBIQUITOUS M-LEARNING

Mobile technologies have enabled a new way of communicating, for whom mobile
communications are part of normal daily interaction. This paper explores the proposed
and verified Technology Acceptance Model (TAM) that can be employed to explain the
acceptance of Mobile Learning (M-learning), an activity in which user‘s access learning
material with their mobile device. 100 students from private and government higher
learning institutions around Klang Valley area were selected as the sample for this
study. There are five major variables in the study but only two of the variables were
supported. Malaysian mobile phone users‘ intention to positively accept the use of Mlearning
is due to encouraging factors such as perceived mobility value and perceived
usefulness of the Mobile Learning. This study is beneficial for leaning institutions which
desire to use M-learning.