Management of social sphere as a factor of positive image of the state in the modern world

The object of study is the process of state management of social sphere as a factor of positive image of Ukraine in the modern world. The article conducts a complex analysis of state management of social sphere as a factor of positive image of Ukraine. The authors have defined the modern tendencies, features of management of social sphere and formation of the state positive image. The dominant, which characterize the positive image of Ukraine in the world as a basis of priorities of systemic reform of the social sphere was scientifically proved. The authors of the article define the priorities of state management of social sphere of Kharkov region.