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Modern structure of marketing communications complex

2016·Elena Hrebenyukova

Traektoriâ nauki·Cilt 2015/1-legacy-2329, Sayı 1

The article presents the results of the desk research, in which the current structure of the marketing communications complex was analyzed. According to the results of the content analysis of scientific and educational literature in marketing it was proved that …

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Hotel services for hypotonics in Ukraine: scientific-practical results of economic-organizational and marketing substantiation

2016·Yuliya Pereyaslova, Elena Hrebenyukova, Elizabeth Rasskazova

Traektoriâ nauki·Cilt 2015/1-legacy-2329, Sayı 3

The article is dedicated to economic-organizational and marketing substantiation of the newest for Ukraine hotel service for patients with hypotension. The necessity of proposition of the market of such services is an extremely actual direction not only in hotel economy …

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