SUPPORTIVE FACTORS FOR SYRIAN HOME APPLIANCES MANUFACTURERS (ADVERTISING, BRAND, &VALUE)
AKADEMİK ARAŞTIRMALAR VE ÇALIŞMALAR DERGİSİCilt 2010/1, Sayı 2
Syrian industries are facing very critical era nowadays. Therefore, this research aims to address the following questions first of all, which brands will be attracted by Syrian consumers? How can Syrian companies gain local customers' trust and preferences? And which …