Effect of Items Direction (Positive or Negative) on the Factorial Construction and Criterion related Validity in Likert Scale
Khazar Journal of Humanities and Social SciencesCilt 2014/17, Sayı 3
Developers of attitudinal questionnaires/ scales (of which questionnaires that compute satisfaction with usability are one type) are trained to consider questionnaire response styles such as extreme response bias and acquiescence bias. In acquiescence bias, respondents tend to agree with all …