MÜŞTERİ KARLILIĞININ HESAPLANMASINDA MÜŞTERİ KARLILIK MATRİSİ UYGULAMASI
Celal Bayar Üniversitesi Sosyal Bilimler DergisiCilt 2013/11, Sayı 1
The aim of this study is to estimate the revenue and costs separately for each customer and to examine its effect on the company’s profitability. Determination of cost and revenue on a customer basis is applicable only via an accounting …