Arama

REKLAMLARDA BİLİM İMGESİ

2013·Doç. Dr. Selda IÇIN AKÇALI, Yrd. Doç. Dr. Mesut YÜCEBAS

Celal Bayar Üniversitesi Sosyal Bilimler Dergisi·Cilt 2013/11, Sayı 1

This study aims to explain the basic objectives and motives of the usage of science in the advertisement and to focus on the strategies of this process. Science is used as an image which promotes the positive features of the …