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ОБРАЗОФОРМИРУЮЩИЕ СТРАТЕГИИ РЕКЛАМНОГО ВЛИЯНИЯ НА ПРИМЕРЕ СЛОГАНОВ КОМПАНИИ “COCA-COLA”

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International Journal InternaukaCilt 2017/7, Sayı 7

Using the conceptual apparatus of the strategic approach, the analysis of the slogans of the “Coca-Cola” company is conducted for the first time in domestic science. The connection between communicative means and the advertising effect of their information-psychological influence has …

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ARM AND LEG IDIOMS IN THE BNC AND COCA CORPORA: VIEWS ON THE CULTURAL DIFFERENCES BETWEEN BRITISH AND AMERICAN SOCIETY

Nevena Tanasic

International Journal of Cognitive Research in Science, Engineering and Education (IJCRSEE)Cilt 2014/2, Sayı 1

Phraseological units, primarily idioms are those types of linguistic units which reveal to a great extent how certain linguistic community copes with its surroundings. The aim of the paper is to demonstrate how idioms in English language are actually differently …

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