Termal Otel İşletmelerinde Deneyimsel Pazarlama Yaklaşımı
Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar DergisiCilt 2015/17, Sayı 29
Nowadays, only the functional dimension of service (health, leisure, vitality, and treatment) is not sufficient for thermal hotels and efforts have been made to differentiate. These efforts are experiences which have been uncovered products and services offered hedonic and rational …