Arama

Scientific essence of marketing as the process of exchange

2016·Nataliya Kostyuchenko

Traektoriâ nauki·Cilt 2015/1-legacy-2329, Sayı 4

The article is devoted to theoretical substantiation of the scientific nature of marketing during the exchange period of market transformations. The study proves that many researchers consider exchange to be a direct transaction of any tangible object, while marketing exchange …

PDF

KEYNES VE REFAH DEVLETİ

2013·Cahide BAYRAKTAR

Celal Bayar Üniversitesi Sosyal Bilimler Dergisi·Cilt 2012/10, Sayı 2

The world has undergone many rapid political, economic, and cultural changes. This gives a new structure to the relationship between the state, economy, and society. The structural crisis of capitalism, with the 1929 economic depression, brings on the necessity to …

PDF