TÜKETİCİLERİN ŞİKÂYET DENEYİMLERİ VE ŞİKÂYETİ ALGILAMALARININ ÖLÇÜMLENMESİ: GSM MÜŞTERİLERİNE YÖNELİK BİR UYGULAMA
MESLEKİ BİLİMLER DERGİSİCilt 2014/3, Sayı 1
It is one of the main challenges for the current business world to meet the needs and to solve the problems of the consumers and the customers. The business enterprises, which are experienced to achieve the customer satisfaction, are much …