“Marketing” için 109 makale
İnsan ve İnsan Bilim Kültür Sanat ve Düşünce DergisiCilt 2019/6, Sayı 21
The multi-level marketing system is widely applied in developed countries. In Turkey, it has started to be implemented as a pioneer in the 1990s and today has become a system that has been applied by many domestic companies have seen …
International Journal InternaukaCilt 2018/10, Sayı 10
The tendencies of development of the world market of products of enterprises of the oil-fat subcomplex are investigated. Areas of use of oilseeds and products of their processing are considered. The structure of the global demand for edible vegetable oils …
International Journal InternaukaCilt 2017/9, Sayı 9-legacy-4566
The article deals with the application of marketing technologies in the market of goods and services. This market has its own peculiarities that should be taken into account when developing marketing activities. One of the most important factors in the …
International Journal InternaukaCilt 2018/11, Sayı 11
In the article the essence, tasks, types and peculiarities of formation of marketing strategies of agricultural enterprises in modern market conditions are disclosed.
USAYSAD-Uluslararası Sağlık Yönetimi ve Stratejileri Araştırma DergisiCilt 2017/3-legacy-3960, Sayı 1
Social marketing focuses on changing the attitudes and behaviour of different target groups. Also, social marketing puts forth the marketing approaches applications for administration and planning the social programme. Social marketing principles and techniques are frequently used to improve public …
International Journal InternaukaCilt 2017/13, Sayı 13
The article analyzes the basic theoretical foundations of state management of regional development on the principles of marketing and development of practical recommendations for the formation and improvement of the marketing mechanism of state governance in the region.
Selçuk Üniversitesi Edebiyat Fakültesi DergisiCilt 2026/1, Sayı 55
The aim of this article is to examine how advertising functions not only as a marketing tool but also as a cultural phenomenon, and to analyze its relationship with folkloric elements. The study explores how modern advertising practices become involved …
International Journal of Social Sciences and Education ResearchCilt 2019/5, Sayı 1
Internationalization in the academic world has been a major research subject for the last several decades. Academic connections and collaborations between universities from different countries via joint research projects, education and training activities are very valuable. In establishing such connections, …
International Journal InternaukaCilt 2017/18, Sayı 18
Govern of marketing joint after characteristic: organization of govern of marketing and processing of organization structure; optimization of management decision; marketing audit; estimation of marketing job effect. In marketing audit is considered after determinants of marketing work: environment of marketing; …
International Journal InternaukaCilt 2017/6, Sayı 6
The necessity of strategic planning activity. The features of tourism companies and identified specific aspects of the development and implementation of strategic planning of tourism enterprises.
MESLEKİ BİLİMLER DERGİSİCilt 2012/1, Sayı 2
The minimization of environmental negativities is probably the most important social responsibility of the enterprises. In order to fulfil this, they must undertake environmental friendly policies in the production management and include environmental issues in their production functions. Nowadays, the …
International Journal InternaukaCilt 2017/17, Sayı 17
In this study podcasting has been analyzed as a potential tool of marketing communications based on an examination of previous works. The interpretation of the concepts «podcast» and «podcasting» is given and the most relevant one is determined, based on …
dumlupınar üniversitesi sosyal bilimler derggisiCilt 2020/1, Sayı 65-legacy-5282
In the last decades, ports are focusing their branding activities on disseminating the social media messages to the port users. The building of brand equity for seaports is an essential goal in various branding strategies, within which social media has …
USAYSAD-Uluslararası Sağlık Yönetimi ve Stratejileri Araştırma DergisiCilt 2017/3-legacy-3960, Sayı 2
Health services are amongst the most rapidly growing sectors in the developed and developing economies. The pharmaceutical sector, a sub division within this sector, also emerges as one of the rapidly developing sectors likewise. The most important stimulant making the …
dumlupınar üniversitesi sosyal bilimler derggisiCilt 2020/1, Sayı 64
Bu çalışmanın amacı, “Çok Kriterli Karar Verme” (ÇKKV) yöntemlerini kullanarak, Türkiye’deki ticari bankaların web sitesi performanslarını ölçmektir. Bu kapsamda üç ÇKKV yönteminin (AHP, TOPSIS, VIKOR) bir arada kullanılması, çalışmanın özgünlüğünü oluşturmaktadır. Literatüre ve uzmanların görüşlerine dayanarak, 6 performans kriteri (yükleme …
International Journal of Social Sciences and Education ResearchCilt 2016/2, Sayı 1
The purpose of the study is to assess the health interest level of fast food consumers and the effecting factors. To reach this aim, four main hypotheses tested in the study. A questionnaire was formed to collect the data needed …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3
In order to survive the marketing subjects have to be able to adapt their business-processes to the changing environmental conditions. Those who will correctly predict the direction of the economic vector and will apply adequate and proactive tools and marketing …
International Journal of Social Sciences and Education ResearchCilt 2016/2, Sayı 1
Nowadays we observe that consumers’ hopes and expectations are changing, so they require to have more information about products. Instead of just accepting goods and services offered by firms, they expect firms to produce what they want. Consumers want to …
International Journal InternaukaCilt 2017/7, Sayı 7
This article explores the theoretical aspects of marketing as a specific management functions. The basic principles and features of marketing activities in the enterprise.
International Journal of Social Sciences and Education ResearchCilt 2016/2, Sayı 2
The goal of this study is to measure if there is a relation between personality types, which are determined according to the Big Five scale, and consumer sentiment toward marketing and the severity and direction of this relation. After the …
International Journal of Social Sciences and Education ResearchCilt 2016/2, Sayı 2
The main goal of political parties and candidates, who often encounter the voters during the election period and after, is achieve the highest votes with the lowest price. During this period that the choice of voter is getting indecisive and …
International Journal InternaukaCilt 2017/5, Sayı 5
This article focuses on the terminology of strategic marketing planning and assesses the basic principles of strategic marketing plan for commercial and industrial enterprises. Formation of strategic planning processes is described, both theoretically and justified on practical experience obtained from …
International Journal of Social Sciences and Education ResearchCilt 2015/1-legacy-4175, Sayı 2
State is a concept. Government manages the states. Civil servant works all levels of the state. Duties and responsibilities are determined by the laws and regulations. Happiness and satisfaction of the employees ensure successful implementation of government services. It is …
International Journal of Social Sciences and Education ResearchCilt 2015/1-legacy-4175, Sayı 2
Health sector has expanded via the increasing number of private hospitals as a result of the demand for health service. Competitive struggle has also increased the expectations of patients (consumers) from health organizations. Patient satisfaction is the most fundamental thing …
International Journal InternaukaCilt 2017/2-legacy-2807, Sayı 2
The article discusses ways to improve marketing programs for online stores. Shows the goals and objectives of the marketing program in the Internet for stores.