PAZARLAMADA HALKLA İLİŞKİLERİNİN ÖNEMİ VE ROLÜ: KOBİLER ÜZERİNE BİR ARAŞTIRMA
AKADEMİK ARAŞTIRMALAR VE ÇALIŞMALAR DERGİSİCilt 2009/1, Sayı 1
Today, heightened competition is directing firms towards more and more communication works like advertising, public relations and personal sales. Under these circumstances, lately, firms have started to work on public relations within marketing activities in addition to customer relationship management …