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“Price policy” için 2 makale

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ОЦЕНКА КОНКУРЕНТОСПОСОБНОСТИ ВЕГЕТАРИАНСКОГО ЗАВЕДЕНИЯ ПИТАНИЯ НА ПРИМЕРЕ СЕТИ ВЕГЕТАРИАНСКИХ КАФЕ «ECO-BUFFET»

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International Journal InternaukaCilt 2017/16, Sayı 16

The article analyzes the peculiarities of the modern state of functioning of vegetarian restaurants. The problems and ways of increasing the competitiveness of vegetarian cafe "ECO-BUFFET" on the basis of analysis of the structure of services, consumers, competitors, SWOT-analysis are …

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Price strategy and pricing strategy: terms and content identification

Tetyana Panasenko

Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 4

The article is devoted to the terminology and content identification of seemingly identical concepts "price strategy" and "pricing strategy". The article contains evidence that the price strategy determines the direction, principles and procedure of implementing the company price policy and …

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