“Service Marketing” için 11 makale
USAYSAD-Uluslararası Sağlık Yönetimi ve Stratejileri Araştırma DergisiCilt 2017/3-legacy-3960, Sayı 1
Social marketing focuses on changing the attitudes and behaviour of different target groups. Also, social marketing puts forth the marketing approaches applications for administration and planning the social programme. Social marketing principles and techniques are frequently used to improve public …
International Journal of Social Sciences and Education ResearchCilt 2015/1-legacy-4175, Sayı 2
State is a concept. Government manages the states. Civil servant works all levels of the state. Duties and responsibilities are determined by the laws and regulations. Happiness and satisfaction of the employees ensure successful implementation of government services. It is …
International Journal InternaukaCilt 2018/11, Sayı 11
In the article the essence, tasks, types and peculiarities of formation of marketing strategies of agricultural enterprises in modern market conditions are disclosed.
International Journal InternaukaCilt 2017/1, Sayı 1
Modern brand components reviewed in the article. The main factors of creating brand are formulated. Factors that affect the success of the brand on the commodities market are listed.
Traektoriâ naukiCilt 2016/2, Sayı 9
The volume of demand and supply on educational services constantly grows and education becomes the perspective sphere of the Ukrainian economy. In the conditions of the permanent increased competition between educational establishments, it is impossible to do without marketing, namely …
The Bulletin of the Dnipropetrovsk University. Series: Management Of InnovationsCilt 2016/24, Sayı 6
Due to the development of technologies, particularly internet technologies, there appear new opportunities to promote products and services through appropriate channels of communication, such as websites, social networks, databases, various aggregators, applications, etc. The methods and tools of work with …
International Journal of Social Sciences and Education ResearchCilt 2015/1-legacy-4175, Sayı 4
One of the important topics in the marketing litareture is word of mouth marketing. Word of mouth marketing, can be defined as the exchange of people's ideas about products or services. Because of the low cost for businesses and positive …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3
The article is dedicated to economic-organizational and marketing substantiation of the newest for Ukraine hotel service for patients with hypotension. The necessity of proposition of the market of such services is an extremely actual direction not only in hotel economy …
International Journal InternaukaCilt 2018/2, Sayı 2
The basis of any commercial activity is to attract customers, establish long-term relationships between them and the company. One of the most actual marketing goals is the formation of effective interaction with the customer, consumer, marketing environment. Such cooperation is …
International Journal InternaukaCilt 2016/1, Sayı 1
The situation today in the market of hotel services in Ukraine, was described. The reasons that influenced the decline of the hotel market, were identified. Problems because of which the hotel can not get the maximum profit, have been identified. …
International Journal InternaukaCilt 2017/7, Sayı 7
The article considers the problem of sales management in a service enterprise. Were determined the specifics and main problems of creating of a distribution system for a service company. Were characterized the basic concepts: service sphere, sales channel, intermediation, sales …