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2021·Mustafa C. Sadakaoglu, Özgür Emek Korkmaz

İnsan ve İnsan Bilim Kültür Sanat ve Düşünce Dergisi·Cilt 2020/7-legacy-4417, Sayı 25

The modern individual was defined as voter after the emergence of consent-based regimes and was exposed to persuasive political communication messages from the mass media. Mass media is very important for the voter to take an attitude towards the messages …

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Siyasal Reklamlarda Kültürel Unsurların İşlenmesi: AK Parti 2017 Referandum Reklam Filmi Üzerine Göstergebilimsel Bir Çözümleme

2017·Selfiye Özkan

İnsan ve İnsan Bilim Kültür Sanat ve Düşünce Dergisi·Cilt 2017/4, Sayı 14

Political advertising which is one of the communication activities performed in the process of political campaigns, aims to influence the attitudes and behaviors of voters and to persuade them. In terms of political parties, political advertising has an important role. …

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