“Social marketing” için 10 makale
USAYSAD-Uluslararası Sağlık Yönetimi ve Stratejileri Araştırma DergisiCilt 2017/3-legacy-3960, Sayı 1
Social marketing focuses on changing the attitudes and behaviour of different target groups. Also, social marketing puts forth the marketing approaches applications for administration and planning the social programme. Social marketing principles and techniques are frequently used to improve public …
Celal Bayar Üniversitesi Sosyal Bilimler DergisiCilt 2012/10, Sayı 2
Social marketing term is used for acivities which are aimed to produce social benefits not for goaling profit. In social marketing process, idea is treated such as a product and the marketing mix is created for this idea. Social marketing …
The Turkish Online Journal of Distance EducationCilt 2011/12, Sayı 2
The purpose of the research was to analyse students’ behaviour in choosing a distance learning program at Universitas Terbuka (UT), Indonesia, using the theory of planned behaviour model developed by Fishbein and Ajzen (1975). The respondents of the research were …
European ResearcherCilt 2015/15, Sayı 98
Severe market conditions and advancing technology demand a well-planned and a strategic marketing approach in all sectors as well as in education sector. This study examined the relationship between the students’ choice and the marketing tools of private higher education …
International Journal InternaukaCilt 2017/14, Sayı 14
Using of marketing in social media as a tool for promoting goods and services were investigated. Also, advantages and disadvantages are shown in comparison with traditional marketing solutions, basic types and tools of SMM are defined.
International Journal InternaukaCilt 2015/9, Sayı 9
In the article the problems of the optimal set and duration of use advertising media to promote their product online company. Presents a dynamic simulation model that provides the possibility of carrying out computer experiments to select the optimal combination …
Traektoriâ naukiCilt 2016/2, Sayı 9
The volume of demand and supply on educational services constantly grows and education becomes the perspective sphere of the Ukrainian economy. In the conditions of the permanent increased competition between educational establishments, it is impossible to do without marketing, namely …
dumlupınar üniversitesi sosyal bilimler derggisiCilt 2020/1, Sayı 65-legacy-5282
In the last decades, ports are focusing their branding activities on disseminating the social media messages to the port users. The building of brand equity for seaports is an essential goal in various branding strategies, within which social media has …
The Bulletin of the Dnipropetrovsk University. Series: Management Of InnovationsCilt 2016/24, Sayı 6
Due to the development of technologies, particularly internet technologies, there appear new opportunities to promote products and services through appropriate channels of communication, such as websites, social networks, databases, various aggregators, applications, etc. The methods and tools of work with …
Açıköğretim Uygulamaları ve Araştırmaları DergisiCilt 2015/1, Sayı 1
The main purpose of this study is to evaluate the effective use of institutional websites and social media, in terms of marketing communications, at ODL institutions. Therefore, the eighteen worldwide mega universities, which had over 100,000 students in the year …