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“Tourism Strategy” için 4 makale

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TURİZMDE MODERN YÖNETİM UYGULAMALARI

Ergün KARA, Fedai ÇAVUS

ASOSOURNALCilt 2014/1-legacy-445, Sayı 2

Tourism, tourist activities that are subject to natural - historical- cultural values of various goods and services , to be presented to the tourists into a touristy product to be consumed by tourists , and between them is a set …

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МАРКЕТИНГ И ЕГО РОЛЬ В РАЗВИТИИ ТУРИСТИЧЕСКОЙ ИНДУСТРИИ РЕГИОНА

L. Obolentseva, A. Pavlenko

International Journal InternaukaCilt 2015/9, Sayı 9

Approaches to understanding the essence of the concept of «regional marketing» and «regional tourism marketing» were considered, author’s understanding of these categories was grounded. Goals and objectives of regional marketing and strategies to achieve them were defined. The features of …

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