BANKACILIK SEKTÖRÜNDE İNTERNET SİTESİ KALİTESİ BOYUTLARININ (KRİTERLERİNİN) ÖNEM DERECESİNİN BELİRLENMESİ
Celal Bayar Üniversitesi Sosyal Bilimler DergisiCilt 2013/11, Sayı 1
The rapid development of Internet and e-business has increased internet customers on the banking and financial sectors. Websites are the first point of contact between a company and their customers and can increase customers’ loyalty to their banks. The purpose …