SOSYAL PAZARLAMA VE SOSYAL PAZARLAMA KARMASI: ANTALYA EMNİYET MÜDÜRLÜĞÜ KOMŞU KOLLAMA PROJESİ ÖRNEĞİ
Celal Bayar Üniversitesi Sosyal Bilimler DergisiCilt 2012/10, Sayı 2
Social marketing term is used for acivities which are aimed to produce social benefits not for goaling profit. In social marketing process, idea is treated such as a product and the marketing mix is created for this idea. Social marketing …