Arama

Loyalty program: current content, types and methods of realization at B2C market

2016·Ekaterina Nehaenko

Traektoriâ nauki·Cilt 2015/1-legacy-2329, Sayı 4

The article is devoted to researching the content of the key concepts for partnership relations marketing – customer loyalty. It presents the results of scientific-theoretical substantiation of the typical structure and methods of implementation of loyalty programs in retail.

PDF

Satisfaction and loyalty of consumers of educational services in the conditions of competitive fight

2016·Natalia Velichko

Traektoriâ nauki·Cilt 2016/2, Sayı 8

The study examined the need to study the satisfaction and loyalty of consumers of educational services in a competitive environment. The study proved that customer orientation is becoming a key principle in the organization of the educational process and the …

PDF