ВЗАИМОСВЯЗЬ КОРПОРАТИВНОЙ И МАРКЕТИНГОВОЙ СТРАТЕГИЙ ПРЕДПРИЯТИЯ, ИХ РОЛЬ В ДЕЯТЕЛЬНОСТИ ОРГАНИЗАЦИИ
International Journal InternaukaCilt 2018/11, Sayı 11
The article considers definition of strategy, correlation of corporate and marketing strategies, their importance in enterprises` activities and creation of competitive advantages to ensure sustainable development of the organization.