“direct marketing” için 3 makale
International Journal InternaukaCilt 2015/9, Sayı 9
In the article the problems of the optimal set and duration of use advertising media to promote their product online company. Presents a dynamic simulation model that provides the possibility of carrying out computer experiments to select the optimal combination …
International Journal InternaukaCilt 2016/7, Sayı 7
The problem of improving the efficiency of the mass advertising mailing was investigated.
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 1
The article presents the results of the desk research, in which the current structure of the marketing communications complex was analyzed. According to the results of the content analysis of scientific and educational literature in marketing it was proved that …