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СИСТЕМА УПРАВЛЕНИЯ ФРАНЧАЙЗИНГОМ В СФЕРЕ ТУРИСТСКИХ УСЛУГ

2018·????? ?????????? ???????????, ????????? ????????? ??????????

International Journal Internauka·Cilt 2018/1, Sayı 1

In this article the main trends of the development of tourism services in the world are highlighted. The characteristics of franchising in the Ukrainian tourist industry are presented. The components of the management system of franchising are described, taking into …

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СПОСОБЫ СОЗДАНИЯ МНОГОУРОВНЕВОЙ СИСТЕМЫ СБЫТА В МАРКЕТИНГЕ УСЛУГ

2017·??????? ?????????? ?????, ????? ????????????? ??????????

International Journal Internauka·Cilt 2017/7, Sayı 7

The article considers the problem of sales management in a service enterprise. Were determined the specifics and main problems of creating of a distribution system for a service company. Were characterized the basic concepts: service sphere, sales channel, intermediation, sales …

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