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The necessity of the use of social networks as an ingredient of computer-integrated marketing communications for advancement of higher educational establishments

2016·Mariia Kostiuk

Traektoriâ nauki·Cilt 2016/2, Sayı 9

The volume of demand and supply on educational services constantly grows and education becomes the perspective sphere of the Ukrainian economy. In the conditions of the permanent increased competition between educational establishments, it is impossible to do without marketing, namely …

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E-MARKETING TOOLS AND THE NEW DIMENSION OF INTEGRATED MARKETING COMMUNICATIONS IN EUROPEAN HIGHER EDUCATION SERVICES

2016·Alexis Daj, Andreea Chirca

Problems of Education in the 21st Century·Cilt 2009/12, Sayı 12

The increasing competitiveness, rising target audience’s expectations (students, their families, employees/employers, academic staff, government, suppliers) and widening access to information determines higher education institutions across the world to continuously evaluate their activities with the external environment, get in touch with …

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