Yükseköğretimde Kalitenin Akademik Çekicilik Üzerindeki Etkisinde Fiyatın Aracı Rolü
Yükseköğretim ve Bilim DergisiCilt 2020/10, Sayı 1
Price and quality are two of the most important elements of higher education marketing. It is widely accepted that quality is an attribute that enhances attractiveness for all goods and services. However, the influence of price on attractiveness is controversial. …