ИССЛЕДОВАНИЕ ИМИДЖЕОБРАЗУЮЩИХ ФАКТОРОВ И УПРАВЛЕНИЕ ТУРИСТИЧЕСКИМ ИМИДЖЕМ ХАРЬКОВЩИНЫ В КОНКУРЕНТНОЙ СРЕДЕ
International Journal InternaukaCilt 2016/12, Sayı 2
The article is focused on the research of factors creating the image of the territory in the conditions of interregional competition. The factors that affect on the tourist image of Kharkiv region are identified and assessed.