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The Relationship between the Students’ Choice of Private Higher Education and Marketing Tools in Bosnia and Herzegovina

2015·Ozbal Okai, Konakli Zafer

European Researcher·Cilt 2015/15, Sayı 98

Severe market conditions and advancing technology demand a well-planned and a strategic marketing approach in all sectors as well as in education sector. This study examined the relationship between the students’ choice and the marketing tools of private higher education …

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МАРКЕТИНГОВИЙ ПІДХІД У ПРОФЕСІЙНІЙ ПІДГОТОВЦІ МАЙБУТНЬОГО МЕНЕДЖЕРА ІНДУСТРІЇ ДОЗВІЛЛЯ

2016·L. N. Kravchenko, N. S. Yaremaka

International Journal Internauka·Cilt 2016/3, Sayı 3

In the article problems of training future managers leisure industry in higher education were presented and they were reviewed through the prism of marketing approach. The specifics of marketing approach in the training of future managers of leisure industry was …

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