МАРКЕТИНГ И ЕГО РОЛЬ В РАЗВИТИИ ТУРИСТИЧЕСКОЙ ИНДУСТРИИ РЕГИОНА
International Journal InternaukaCilt 2015/9, Sayı 9
Approaches to understanding the essence of the concept of «regional marketing» and «regional tourism marketing» were considered, author’s understanding of these categories was grounded. Goals and objectives of regional marketing and strategies to achieve them were defined. The features of …