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“selling- marketing” için 3 makale

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Modern structure of marketing communications complex

Elena Hrebenyukova

Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 1

The article presents the results of the desk research, in which the current structure of the marketing communications complex was analyzed. According to the results of the content analysis of scientific and educational literature in marketing it was proved that …

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АНАЛИЗ МЕТОДОВ ОПИСАНИЯ И СЕГМЕНТАЦИИ ЦЕЛЕВОЙ АУДИТОРИИ ДЛЯ МЕРОПРИЯТИЙ ИНТЕРНЕТ-МАРКЕТИНГА

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International Journal InternaukaCilt 2018/6, Sayı 6

In the article studies particular qualities of formation the unique selling propositions, analyzes the methods of target audience description and segmentation. It describes and analyzes approaches to describing the target audience. The target audience is considered as an important component …

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