“strategic marketing” için 5 makale
International Journal InternaukaCilt 2017/6, Sayı 6
The necessity of strategic planning activity. The features of tourism companies and identified specific aspects of the development and implementation of strategic planning of tourism enterprises.
International Journal InternaukaCilt 2017/5, Sayı 5
This article focuses on the terminology of strategic marketing planning and assesses the basic principles of strategic marketing plan for commercial and industrial enterprises. Formation of strategic planning processes is described, both theoretically and justified on practical experience obtained from …
Celal Bayar Üniversitesi Sosyal Bilimler DergisiCilt 2013/11, Sayı 2
The data required by enterprises for the maintenance has gained importance due to reasons such as recent growth in competition and technological developments. It has been also important to reach reliable data to make strategic decisions. Data to be provided …
The Bulletin of the Dnipropetrovsk University. Series: Management Of InnovationsCilt 2015/23, Sayı 5
The role of branding in enhancing the attractiveness of the city for tourism investigated. Factors influencing the formation of effective brand image and enhancing cities listed. Branding activities in some cities analyzed. The main problem of the formation and promotion …
International Journal InternaukaCilt 2015/8-legacy-1173, Sayı 8
The basic directions of optimization processes of organizational — economic mechanism in the food industry and the urgency and feasibility of this method in the management of enterprises.