ОБРАЗОФОРМИРУЮЩИЕ СТРАТЕГИИ РЕКЛАМНОГО ВЛИЯНИЯ НА ПРИМЕРЕ СЛОГАНОВ КОМПАНИИ “COCA-COLA”
International Journal InternaukaCilt 2017/7, Sayı 7
Using the conceptual apparatus of the strategic approach, the analysis of the slogans of the “Coca-Cola” company is conducted for the first time in domestic science. The connection between communicative means and the advertising effect of their information-psychological influence has …