Arama

Формування бренда міста як інноваційний шлях підвищення його привабливості для туризму

2016·Tatiana A. Smirnova Irina Y. Privarnikova

The Bulletin of the Dnipropetrovsk University. Series: Management Of Innovations·Cilt 2015/23, Sayı 5

The role of branding in enhancing the attractiveness of the city for tourism investigated. Factors influencing the formation of effective brand image and enhancing cities listed. Branding activities in some cities analyzed. The main problem of the formation and promotion …

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СИСТЕМА УПРАВЛЕНИЯ ФРАНЧАЙЗИНГОМ В СФЕРЕ ТУРИСТСКИХ УСЛУГ

2018·????? ?????????? ???????????, ????????? ????????? ??????????

International Journal Internauka·Cilt 2018/1, Sayı 1

In this article the main trends of the development of tourism services in the world are highlighted. The characteristics of franchising in the Ukrainian tourist industry are presented. The components of the management system of franchising are described, taking into …

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