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A research to determine the impact of the political marketing tools on electoral behavior: The case of Dicle University Faculty of Economics and Administrative Sciences

Halil Ibrahim Sengün

International Journal of Social Sciences and Education ResearchCilt 2016/2, Sayı 2

The main goal of political parties and candidates, who often encounter the voters during the election period and after, is achieve the highest votes with the lowest price. During this period that the choice of voter is getting indecisive and …

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