AN APPLIED STUDY ABOUT THE ANALYSIS OF PLANNED SHOPPING AND CONSUMPTION BEHA VIOURS OF INDIVIDUAL CONSUMERS

In this study, the behaviours of individuals towards the consumption process were analyzed. A general literature study concerning the strategies that were followed by institutions and organizations in sales as directed to behaviours of individuals affecting the consumption process was carried out. In the light of the information obtained following the research, survey questions to be applied on consumers were determined. The questions were directed to consumers in different cities and regions within the period of 5 months approximately and their thoughts about the survey were established. The analysis was made by being used the SPSS 15 Statistical program in the light of data obtained from the survey and conclusion and suggestion were made. This study is an applied study and sales strategies of institutions and organizations on consumers and purchasing tendencies were tried to be determined within the framework of acquired data.