A LITERATURE REVİEW ABOUT NUMBER OF SCALE POINTS OF ATTITUDE SCALES FOR MAEKETİNG RESEARCH
Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü DergisiCilt 2009/4, Sayı 4
Attitude scales used in marketing research are usually formed by using 7 +- 2 number of scale points without e clear understanding of the theoretical background. This study is concerned with the debates over the number of scale points of …