GERÇEK EYLEM OLARAK NÖROPAZARLAMA: TÜKETİCİ DAVRANIŞLARI UYGULAMASI
Uluslararası Sosyal ve Eğitim Bilimleri DergisiCilt 2016/1, Sayı 5-legacy-3297
Based on research done on human and human’s behavior, it has been revealed that, individual’s action are not governed only the humans’ consciousness but by the emotions too. Due to the integration of the results of these studies and traditional …