“tourism marketing” için 7 makale
International Journal InternaukaCilt 2015/9, Sayı 9
Approaches to understanding the essence of the concept of «regional marketing» and «regional tourism marketing» were considered, author’s understanding of these categories was grounded. Goals and objectives of regional marketing and strategies to achieve them were defined. The features of …
Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü DergisiCilt 2017/3, Sayı 1
Tourism offers significant opportunities on the basis of economic and social development of undeveloped areas. The development of tourism activities in the regions seems significantly beneficial for the development of Van in addition to the usage of the traditional forms …
Kastamonu Üniversitesi Kastamonu Eğitim DergisiCilt 2008/16, Sayı 1
The tourism institutions, travel agencies and accommodation enterprises always need the information of the tourist’s personal characteristics, reason for travelling, requests, attitude styles and similar issues. One another important matter is the tourism consumers’ being cheated by unreal presentations and …
International Journal of Cognitive Research in Science, Engineering and Education (IJCRSEE)Cilt 2013/1, Sayı 2
The increasing competitiveness in the global tourism market encourages tourism operators to investment more in promotion, resources, knowledge and quality in order to achieve satisfactory growth. Therefore, it is extremely important to be in touch with the latest technological trends …
International Journal InternaukaCilt 2017/6, Sayı 6
The necessity of strategic planning activity. The features of tourism companies and identified specific aspects of the development and implementation of strategic planning of tourism enterprises.
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3
The article is dedicated to economic-organizational and marketing substantiation of the newest for Ukraine hotel service for patients with hypotension. The necessity of proposition of the market of such services is an extremely actual direction not only in hotel economy …
The Bulletin of the Dnipropetrovsk University. Series: Management Of InnovationsCilt 2015/23, Sayı 5
The role of branding in enhancing the attractiveness of the city for tourism investigated. Factors influencing the formation of effective brand image and enhancing cities listed. Branding activities in some cities analyzed. The main problem of the formation and promotion …