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Effects of Zero Moment of Truth on consumer buying decision: An exploratory research in Turkey

2019·Adnan Veysel Ertemel, Ahmet Basçi

International Journal of Social Sciences and Education Research·Cilt 2015/1-legacy-4175, Sayı 2

With the advent of Internet that enables always connected consumers and readily available rich information about all types of products, consumer’s purchase decision process has been radically altered that accompanies more information seeking activity prior to going to the store …

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AN APPLIED STUDY ABOUT THE ANALYSIS OF PLANNED SHOPPING AND CONSUMPTION BEHA VIOURS OF INDIVIDUAL CONSUMERS

2011·Uçkan-Murat APAK-KORKMAZ

İktisadi İdari Bilimler Dergisi·Cilt 2011/1, Sayı 2-legacy-135

In this study, the behaviours of individuals towards the consumption process were analyzed. A general literature study concerning the strategies that were followed by institutions and organizations in sales as directed to behaviours of individuals affecting the consumption process was …

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