“marketing communication” için 14 makale
International Journal InternaukaCilt 2017/17, Sayı 17
In this study podcasting has been analyzed as a potential tool of marketing communications based on an examination of previous works. The interpretation of the concepts «podcast» and «podcasting» is given and the most relevant one is determined, based on …
International Journal InternaukaCilt 2018/2, Sayı 2
The basis of any commercial activity is to attract customers, establish long-term relationships between them and the company. One of the most actual marketing goals is the formation of effective interaction with the customer, consumer, marketing environment. Such cooperation is …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 1
The article presents the results of the desk research, in which the current structure of the marketing communications complex was analyzed. According to the results of the content analysis of scientific and educational literature in marketing it was proved that …
Traektoriâ naukiCilt 2016/2, Sayı 9
The volume of demand and supply on educational services constantly grows and education becomes the perspective sphere of the Ukrainian economy. In the conditions of the permanent increased competition between educational establishments, it is impossible to do without marketing, namely …
Problems of Education in the 21st CenturyCilt 2009/12, Sayı 12
The increasing competitiveness, rising target audience’s expectations (students, their families, employees/employers, academic staff, government, suppliers) and widening access to information determines higher education institutions across the world to continuously evaluate their activities with the external environment, get in touch with …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3
In this article the value of e-branding in modern marketing activities of companies was shown. The Internet position of brand, which is the one of the main facilities of improving competitiveness in global competition, was proved. The basic characteristics and …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 5
The article discusses the relationship between consumer behavior and marketing communications. It reveals the possible influence of marketing communications, appealing to the values of consumers, on their behavior.
International Journal InternaukaCilt 2015/3, Sayı 3
Статья посвящена изучению факторов, влияющих на развитие рекламной отрасли в Украине в условиях политического и экономического кризиса. Принимая во внимание экономические показатели, исследуются основные тенденции развития рекламной деятельности в Украине. В исследовании показано, что рекламный рынок является частью экономической системы, …
Açıköğretim Uygulamaları ve Araştırmaları DergisiCilt 2015/1, Sayı 1
The main purpose of this study is to evaluate the effective use of institutional websites and social media, in terms of marketing communications, at ODL institutions. Therefore, the eighteen worldwide mega universities, which had over 100,000 students in the year …
İktisadi İdari Bilimler DergisiCilt 2011/1, Sayı 2-legacy-135
In this study, the behaviours of individuals towards the consumption process were analyzed. A general literature study concerning the strategies that were followed by institutions and organizations in sales as directed to behaviours of individuals affecting the consumption process was …
AKADEMİK ARAŞTIRMALAR VE ÇALIŞMALAR DERGİSİCilt 2010/2-legacy-855, Sayı 3
Purpose: The purpose of this research is to examine the impact of the relationship marketing strategies, namely: competence; communication; conflict handling and relationship duration on customer satisfaction. Research methodology: Public Bank customers in Aleppo, Syria were surveyed using a questionnaire. …
The Turkish Online Journal of Design, Art and CommunicationCilt 2011/1, Sayı 1
Globalization is a process where economic, political, social and cultural values and the build up of these values are spread beyond the national borders to the world. This way, differing social cultures and beliefs gain recognition and the relationships between …
The Turkish Online Journal of Distance EducationCilt 2008/9, Sayı 1
While the conventional education system with different forms of E-learning and rigid academic instructive curriculum could not bring desired changes in specified timeframe work at rural level in the targeted communities and groups, a multipronged sociological approach with a sociable …
Littera Turca Journal of Turkish Language and LiteratureCilt 2017/3, Sayı 4
Nasreddin Hodja, who is the carrier of Turkish folk culture and sensibility of humour, and the representative of its language, is a wise-man undertaking the duty of “transcendent individual”. He enters in every milieu of life sometimes with the authority …